MARKETING – SALES

At the end of the program the participants will be able to:

• Understand the sales environment
• Evaluate the importance of competition
• Develop merchandising techniques for the product
• Improve their knowledge of sales promotion
• Understand which are the criteria for a good seller and which for the bad seller
• Understand when it is advisable to promote internal sales

Target Audience:

The members of the business staff acting as vendors. This program teaches practical applications for upgrading the selling techniques as well as for introductory sales. The participants perceive the sales environment, the assessment and evaluation of competition and the awareness of the clientele.

At the end of the program the participants will be able to:

• Understand the importance of proper customer service for the proper operation of the company
• Develop positive behaviour towards clients and colleagues
• Develop a customer-centred company which aims in customer satisfaction driven by quality service
• Improve the art of communication
• Handle complaints from clients

Target Audience:

The business vendors make a significant contribution to diversifying them and their company in terms of the good and professional service of their customers. The program teaches practical applications to better address complaints and customer satisfaction. This effort stems from the real need for training in customer service strategies that will strengthen the overall product of the company.